TEFAF online 2020
The European Fine Art Foundation (TEFAF), whose fairs champion museum-quality art from across the ages, is delighted to announce the launch of its new digital platform, TEFAF Online. Accelerated in response to the ongoing COVID-19 crisis, this digital marketplace will host its inaugural fair November 1-4, 2020, with two preview days on October 30 and 31, 2020. TEFAF Online will serve the art community in place of this year’s annual TEFAF New York Fair by gathering the majority of the TEFAF global community — 283 exhibitors will be directly accessible to buyers in real-time — to present 7,000 years of art history.
This iteration of the fair will continue TEFAF’s tradition of presenting only the finest quality by inviting each exhibitor to showcase only one work of art which represents their expertise. This singular “masterpiece” format, offering a new dimension in the digital fair space, will create a collection of works at the very top of their respective segments of the market. The experience of attending the digital Fair will evoke much the same intensity of inspiration which would come from walking into a dealer’s gallery. Contextualizing images, text, and videos explaining each exhibitor’s specific choice will live on the online platform, sharing dealers’ passions for their area of specialty and fascinating art lovers across the globe. A live interactive component will enable collectors and exhibitors to engage with each other directly.